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SiteSelect© retail
catchment analyser

SiteSelect© retail catchment analyser -
locate the appropriate retail site.

ORC Partnership’s Siteselect is a state-of-the-art digital modelling system that allows the identification of retail locations with exceptional trading potential. The model can be manipulated to forecast the impact of demographic, competitive and physical changes to the retail catchment. This technology can also be used to assist the town planning process by supplying sequential test results and retail impact analyses required under PPS6.

By running the Retail Sales and Profit Model (RSPM) the sales and profit can be forecast on each store for a selected year. The RSPM uses Geographic Information Systems (GIS) technology and gravity modelling techniques.

Surplus Demand & SiteSelect© Locations.

SiteSelect© can provide
For any location identified, SiteSelect© can provide:

	Competitor analysis. Analysis of competitors (location, gross and net selling areas).
	Changes to retail, housing and roads. Model major changes in future retail provision, housing & road construction.
	Catchment maps. Forecast of consumers by location classification and value.
	Consumer profile. Forecast of the shopper profile (e.g. young professionals, families, retired seniors etc.).
	P&L / Trading Forecast. Forecast of the trading potential down to the P&L account of a new shopping outlet within the chosen . location, including the impact of any . cannibalisation
	Prioritisation of top locations. Prioritised list of locations suitable for the location of a new shopping outlet.
	Information to support planning application process:

	´PPS6 & PPS13´ Sequential Testing´. Meets the challenge of ´sequential testing´ by identifying locations that meet the test requirements.
	Traffic Forecast. Modelling of future traffic generation in support of the planning application.